Experience:0 – 3 Years
Job Title: Business Analyst
Location: Delhi/NCR
Education:UG – B.Sc – Any Specialization, Computers, Maths, Statistics,B.Tech,B.E. – Computers,BCA – Computers,PG – M.Sc – Any Specialization, Computers, Maths, Statistics,MBA,PGDM – Any Specialization, Finance, Marketing,MCA – Computers
Compensation: Rupees 1,50,000 – 2,00,000
Job Description:
Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients’ paid search programs.
Produce and deliver scheduled and ad hoc reports
Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to advise on how to best optimize the program
Traffic and update campaigns through DART Search
Optimize campaigns through processes like:
Link Checking
Restructuring
Geo-targeting – Implementation
Match Type Changes
Perform Quality Assurance
Monitor trademark infringement by other companies using paid search
Assist with completion Daily, Weekly, and Monthly QA checklists
Perform any additional tasks as needed by the Account Managers
Willingness to work additional hours as needed during peak times
Shift timings would be from : 3pm to 12am.
Desired Profile:
Necessary Skill Sets for Search Analyst -
Microsoft Excel (Advanced)
Heavy analytical and problem-solving skills
Detail-oriented; able to QA own work
Fluent in English
Internet experience preferred
DART Search experience a plus
EDUCATION/EXPERIENCE REQUIREMENTS:
Ideal candidate will have an undergraduate degree in finance, actuarial science, applied mathematics, statistics, mathematics or economics.
Strong analytical skills
Strong problem solving skills
Logical analysis skills
Advanced spreadsheet capabilities
High competency in MS Excel and Access
Basic understanding of statistics
Understanding of direct marketing concepts and principles preferred
Internet experience preferred
Self-directed, motivated by internal factors
Comfortable with dynamic, high energy industry
ONLY DELHI/ NCR based candidates need to apply.
Company Profile:
We help our clients grow revenues faster by helping to unleash the power of several ‘Growth Engines’.Consumer Psychology is a tricky affair in our country wrapped in its disparities, diversities, religions, corruption, poverty and IT. To survive, your MARKETING strategy has to address this diverse culture. That’s where we come in. After being around for an enviable time in the marketing arena in India, our ideas are in sync with the beat of this nation. We are SOLUTIONS, an integrated marketing agency.
The marketing landscape is changing at an astonishing pace by the trends of media fragmentation, online and mobile marketing, and globalization. In this brave new world of marketing, any successful strategy has to achieve the right blend of creativity, technology, and direct marketing.
Solutions offers end to end development & execution of marketing strategies and programs that help acquire customers & retain them.Our business model works for clients by creating a single point of contact for strategy and project management, combined with a network of data access partners and a huge back-end in India.
Walkin Date: 27th Dec
Time: 2:30-5:30pm
Contact Details:
Executive Name: Richa Rai
Address:
Solutions Digitas.
3rd Floor,
Chandra Bhawan,
67/68,Nehru Place
NEW DELHI,Delhi,India 110019
Email ID:rakheen@solutions-intg.com,richarai@solutions-intg.com
Reference ID:Search Analyst/Strategist