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SEM - Search Engine Marketing Professionals (Paid Marketing)

Company: Fareportal India Pvt Ltd

Experience: 0 - 3 Years

Location: Gurgaon

Role: Webmaster

Desired Candidate Profile

a) Current experience in search engine marketing and PPC.
b) Proficiency in building and managing Excel spreadsheet analysis
c) Experience of managing multiple accounts across various search engines
d) Ability to multi-task and manage parallel activities.
e) A great understanding of search engine technologies and the role PPC plays in the overall search marketing strategy.
f) Excellent report writing, analytical and project management skills.
g) Ready to work in 24x7 shifts.
h) Good Communication skills.

Job Description

a) Manage all PPC campaigns across all Search Engines (Google Adwords, Yahoo Overture, MSN Ad center and others)
b) Researching, Understanding and Setting up other 2nd and 3rd tier Search Engine accounts like Miva, Kayak, AbcSearch, Searchfeed, Dogpile, Adbrite, Ask, Knoodle, Search123 etc.
c) Achieve a targeted ROI for all Ads spend on a daily basis
d) Ensure optimal campaign performance
e) Uploading 1000’s of keywords in various accounts.
f) Optimization and bid management
g) Develop new and eliminate underperforming PPC ad copy/Keywords
h) Analyze Clicks and Conversion data, ad expenses and ROI
i) In-depth keyword and audience research
j) Establishing the most effective landing pages and advising on possible improvements
k) Creating multiple adverts and split testing across multiple advert groups
l) Preparation of management reports
m) Working to over achieve on both targets and deadlines
n) Building, training and controlling PPC TEAM
o) Landing pages, Keywords Optimization and Bid management.
p) Meeting daily budget spent target and Ensure optimal campaign performance.
q) Analyze Clicks and Conversion data, ad expenses and ROI.
r) Search the Advertising accounts, understanding & negotiating with publishers and executing the campaign.

Company Profile

FAREPORTAL's success, as the most innovative travel technology company, is a result of talented employees who think outside the box. We continue to look for talented individuals who want to excel in their areas of expertise. FAREPORTAL provides an ideal work environment for highly motivated and team-oriented people. Employees enjoy the ability to utilize their skills at a fast-paced technology company focused on the travel industry, headquartered in "Silicon Alley" in the heart of New York City.

We offer an attractive compensation package. We offer excellent opportunities for your creative ideas to blossom within a supportive teamwork environment.
If you are interested being part of a team which is helping reshape the direction of travel technology, we look forward to hearing from you.

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